Get It Done In A Single Line
“XYZ saves marketers time by eliminating the tedious process of gathering data and compiling reports so you can create beautiful and informational reports in less than 30 seconds.”
Why it works:
It’s concise and to the point. There’s no mistaking what your product does and how it can help. Plus, it acts as an excellent jumping-off point for additional conversation.
Mistakes You May Be Making Now
You might be thinking: It shouldnt be this hard to introduce myself. But yet for most of us, it is. Why? Because you may be experiencing these 5 common pitfalls:
YOU SUFFER FROM PERFORMANCE ANXIETY. Its a lot of pressure to sum up your work in a couple of sentences, especially if youre introducing yourself to someone you want to impress. If you havent practiced a response, your performance anxiety may make you hem and haw and botch your answer.
YOU SAY TOO MUCH. Its hard to pick and choose the best bits to put in your elevator speech, so you pack it all in. That wall of words crushes the listener with so much detail, they cant take anything in.
YOU DONT KNOW YOUR GOAL. Whats the point of the elevator speech youre about to give? What do you want your listener to do after they hear it? What conversation are you trying to start with this person? Thinking about the goal will help you decide what to include and what to leave out.
YOU DONT SAY IT IN EVERYDAY LANGUAGE. A good elevator speech paints a picture which gives your listener a clear understanding of what you do. You dont use acronyms or abbreviations or tired, overused words like impact or strategic. Use analogies, fresh expressions and simplicity to deliver a speech that your listener can understand in one go.
Explain Your Value Proposition
Now that youve piqued your audiences attention, its time to seal the deal by explaining why your solution is better than anyone else’s. An example value proposition is: Asana is the only platform that connects goals with the work needed to achieve them.
The value proposition differs from the solution by focusing on why your audience should use your solution over a competitors. If you dont have that answer just yet, perform a competitive analysis to compare your offerings or look to your executive summary.
If your market is extremely niche and you dont have a clear differentiator or significant competition, look to communication and interface capabilities. Consider why your idea or solution is original enough that someone would want to use it.
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When To Use An Elevator Pitch
Some people think that this kind of thing is only useful for salespeople who need to pitch their products and services. But you can use an elevator pitch in other situations too.
For example, you might use one to introduce your organization to potential clients or customers. You could use one in your organization to sell a new idea to your CEO, or to tell people about the change initiative that you’re leading. You could even craft one to tell people what you do for a living.
Pinpoint How You Help Alleviate A Hassle
Once youve done the job of naming what you do, expand your speech to include exactly how you help your customers, or what you provide your clientele.
Marketing Mentor Ilise Benun suggests emphasizing your customers needs and even using their language. What does your client come to you for? What is the deliverable, whether service or product, that they are looking for and what words do they use to ask for it? she says.
Or perhaps your client is coming to you for a specific result. If so, name that result in your elevator speech. If you offer a service, describe exactly how you help alleviate some hassle, frustration or pain, Benun says.
Some examples with clear results include:
Im Ilise Benun and I show creative professionals how being business-minded will lead to better clients with bigger budgets.
Im Stephanie Helline and I help healthcare marketing communications directors complete the high priority projects they don’t have time or bandwidth to tackle.
Im Gigi Rosenberg. As a public speaking coach, I help executives, nonprofit leaders and women on the rise calm their nerves and connect with their audiences when they present online or in-person.
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Grab Attention With A Ridiculously Specific Stat
“Your marketing team will spend about 8,730 minutes every year putting together reports. Each. How much money do you think you could save if you took that time-consuming tasks off their list with XYZ, a reporting tool that automatically pulls your data into an easy-to-read dashboard? We’ve helped companies just like yours save thousands of dollars per year and improve operating efficiency.”
Why it works:
This is a bit more salesy than our other elevator pitch examples, but it’s a great option for those times when you’ve gotten to know your prospect a little bit more. You grab their attention with a very specific statistic that drives home the need for your product or service and then share how you’ve helped other companies like theirs to get them thinking.
Elevator Speech For Transportation Industry Application
Hello, My name is Nichole Jackson. I am currently a senior at Boys and Girls High School. I am looking for an entry-level position in the transportation industry. I am very outgoing, able to work independently and work well in situations where I am under pressure, as demonstrated in my last job as a cashier at a busy store. As a cashier, I was able to accurately handle money and interact positively with a lot of different people. I am fluent in Spanish and have good attendance at school, which shows that I am dedicated. I am looking to pursue a career in the transportation and would like to start as a Ticket Agent. I know that my skills and experience will make me a great candidate for the job.
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App Elevator Pitch Example Youtube Ad
This elevator pitch example comes from this LSATMax study app YouTube ad.
On my first LSAT, I scored a 148. I ended up with a 174 and a Harvard Law degree. My experience as a student and as an in-class instructor led to the creation of LSATMax, a vastly superior LSAT prep experience. And now, with the LSAT being administered on a tablet, our once radical idea has become the norm for LSAT prep. So what are you waiting for? Download our free app and see for yourself.
Creating An Elevator Pitch
It can take some time to get your pitch right. You’ll likely go through several versions before finding one that’s compelling and that sounds natural in conversation.
Follow these steps to create a great pitch, but bear in mind that you’ll need to vary your approach depending on what your pitch is about:
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Statement Of Professional Credentials
It’s typical to provide some details of your professional credentials as part of your speech introduction. Quickly summarizing your educational or experiential history tells the listener that you have the right qualifications for their establishment. When telling them about your credentials, explain how many years of field experience you have and in what branch of nursing. If you’re a recent graduate, focus on explaining your educational background and any practical experience opportunities you’ve had. For example, tell them about the internship or volunteer nursing experience you have.
The Style Foundry: Style Consultant Chagrin Falls Ohio
“I’m Megan Moran, and I am the owner and wardrobe stylist at The Style Foundry. We are a full-service wardrobe styling business that helps you take the stress out of getting dressed through our styling services. A typical customer cycle starts with a Closet Cleanse, where I clean out your closet, tell you what to keep and get rid of, take pictures of all of the yeses and then upload them to an app/website where I mix and match them into over 100 different outfits from what you already own. From there, I am able to really see what’s missing and what you need. We can tackle that by personal shopping, which is done in-person at your favorite stores or ones I suggest virtual shopping, which is done online or through our mobile boutique, which we can pull up in your driveway and fill it with our pieces that best fit your style and shopping list. It’s the best of online and boutique shopping.”
Why it works
In pitching her business, Moran faces a couple of challenges: People don’t realize that styling services like hers are availableand they assume that they don’t have the wardrobe or budget to make it work.
That’s why Moran added the detail about creating 100 outfits from an existing wardrobe. Explaining the process behind her services adds further validity for skeptical clients.
They realize Im not trying to make them buy a whole new wardrobe, just weeding out a few things, she said.
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A Sample Elevator Speech Outline
This model suggestion plan assists you to avoid creating a sales pitch. It must be from your mouth and supporting body language gestures, and about your skills and abilities. Use each idea to write one short powerful sentence.
The 10 speech topics I will explicate right now in the next paragraphs are primers to write a carefully planned and prepared presentation that grabs attention and says a lot in a few words.
Remember: tweak till it fits your personality and decisive nature.
ABOUT YOU1. Smile to your counterpart, and open with a statement or question that grabs attention: a hook that prompt your listener to ask questions.2. Tell who you are: describe you and your company.3. Tell what you do and show enthusiasm.
WHAT DO YOU OFFER4. Tell what problems have solved or contributions you have made.5. Offer a vivid example.6. Tell why you are interested in your listener.
WHAT ARE THE BENEFITS7. Tell what very special service, product or solutions you can offer him or her.8. What are the advantages of working with you? In what do you differ from competative companies?
HOW DO YOU DO IT9. Give a concrete example or tell a short story, show your uniqueness and provide illustrations on how you work.
10. What is the most wanted response? Do you want a business card, a referral or an corporate appointment for a presentation after your elevator speech?
OTHER BUSINESS QUESTIONS
These are other points, questions and business subjects you could ask:
Elevator Pitch Example For Business Startup
If you found yourself on an elevator with your dream investor, and you knew you only had a few seconds to get them on board with your startup, what would you say? Whatever elevator speech you choose in the event you bump into business opportunities like Mark Cuban, you have to make an impact from the start, and tell the person why they should care.
How often do you lose your remote control? Does it get lost in the couch cushions, or kicked under the table? Whats worse than needing to pause or rewind that last play of the big game only for the remote control to be found nowhere? Our company, Sensor Sensations, developed a solution to ensure your remote control is always at your fingertips. Our RFID technology with synced app tracks your remote control much like you might track your childs phone, but it pinpoints the location within inches. With remote in hand, youll never miss a another exciting moment of gameplay. Lets set up a time to discuss how we can partner and take this product to the next level.
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Select Pitch Content By Answering Key Questions
Your pitch should be tailor-made for your audience: select the information that will be most compelling to that specific person.
Sample Elevator Template For Business Owners
I am _____ CEO for ______ I help _______ women have successful ________ without having to _______ . I am looking for customers that need this kind of service, I would like to know if you _______ .
If you are looking to land the job of your dreams soon, then you have given yourself a fair chance by learning how to create an elevator pitch of your own.
An elevator pitch draws you a step closer to landing the job of your dreams, but you should also be careful not to talk too much when you are giving your elevator pitch.
Try to keep your pitch simple and short.
Dont forget to drop a comment if you find this post interesting. You can also drop your comment if you have any questions about how to write an elevator pitch. We will be more than happy to take your questions.
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Freelancer Elevator Pitch Example Cold Outreach Email
This elevator pitch example comes in the form of a guest pitch for a blog post.
Did someone call for a small business genie? Now I dont have as many years in the field as Genie from Aladdin, nor am I as powerfulor blue BUT, three wishes I can grant for you and the team at WordStream are: adding value, reducing workload and providing knowledge!
A reward awaits you, should you choose to take part. All you have to do is pick a number between 1 to 3.
Here are your choices based on your decision:
The next step? Let me know which title you landed on and before you can say hey presto, Ill have the content conjured up and delivered to your inbox ).
Wishing you a magical day,
Example 1: Entrepreneurs And Business Owners
Pitching to a business owner is much different than pitching to an executive. They can be harder to sell because they are often hesitant about new investments. The most important tip is to use examples as they pertain to the business when explaining a problem and solution.
I love your products at Apollo Enterprises. Im a huge proponent of your mission. I did realize that there may be some opportunities to improve productivity and collaboration internally. Have you ever considered project management software? I think it could have a big impact on business growth now or even down the road.
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Business Management Elevator Speech
Hi, my name is Brad. I am currently a sophomore student attending XYZ University in Wallapallooza, Maparaza. In college, I plan on majoring in business, specifically in the area of finance. This summer I did an internship with the Groundhog Hedge Fund Group and I hope to work in my collegeâs credit union when I return to school this fall. Ever since I can remember I have always had an interest in numbers and I feel certain that this is something I want to do in my future career. Next summer Iâm hoping to get another internship learning more about how the international financial market operates. I also want a career working with people since I enjoy assisting others with their finances and I had a blast this year preparing a presentation as a team with a group of other students for my business management introductory course.â
Expression Of Interest In The Listener’s Facility
Be sure to show your interest in the listener and their establishment. If you’re preparing an elevator speech ahead of an interview or networking event, try to learn about the facility at which you’re interviewing or what establishments may have representatives at the networking event. Knowing what the listener is looking for in a candidate can help you write an elevator speech that appeals to their specific needs and interests. For example, if you’re applying for a position at a hospital with many less experienced nurses on their team, you might emphasize how your experience can benefit their team.
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Dont Use Too Much Jargon
Length of Pitch: 30 Second
At Stratosphere Solutions, our OS-level virtualization delivers software in containers, all of which share the system of a lone operating system kernel. These containers are isolated but can communicate with one another through well-defined channels. Ultimately, this lets you use fewer resources than traditional virtual machines.
This elevator pitch is not effective because:
- It’s inaccessible to someone without relevant technical knowledge.
- It features too much jargon.
- It tries to condense an extremely complicated topic into 30 seconds.
- Its value proposition isn’t clear-cut.
Remember, an elevator pitch should only come at someone else’s prompting. If you’re spontaneously reciting it to random people, you’re not doing yourself any favors. But if they ask, you want to be prepared with an interesting, well-crafted pitch.
Template : Be Relatable
When you want to get your audienceâs attention, use a personal narrative that they can identify with. If you want to sell anything, you need to make a personal connection with the customer first.
âItâs a pleasure to meet you at long last. What is the current state of the company? Communication has been a problem for you recently. That was a problem for both my team and myself. After using project management software, our cooperation and communication significantly improved. Thatâs great that youâve found a solution that works for you and your group.â
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